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Are You Making the Best First Impression Possible?

Thursday, September 18, 2014


Are you making the best first impression possible? The look and feel of your logo makes a larger impact on consumers than you may think.

Your logo is a visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners' crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike's swoosh-that become linked to a company's brand.

Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for may be a better choice. Even a type treatment of your company's name may be too generic, customers should be able to tell what you do just by looking at your logo.

Check out the full article at entrepeneur.com or better still, Ask Us How!


Categories: Brand Identity, Marketing, Web Blog

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