Month: September, 2014
Tuesday, September 23, 2014
Years ago companies like yours and ours joined social media sites to increase brand awareness and it was well received by target audiences. This is changing and these sites are making it more difficult for you to reach your customers. Paid placement is now the best way to boost your presence, although the pricing is reasonable; how, when, and what you post is more critical than ever.
As we move from earned media into paid media, marketers are spending more time – and money – investing in paid or sponsored placements to engage hard-to-reach business consumers. Changes to the Facebook algorithm in late 2013 have already produced a 44 percent decline in non-sponsored brand content in users’ newsfeeds. LinkedIn, Twitter, and even Pinterest now offer sponsored content placements and ads that promise specific reach. The days of free reach are over. If you don’t pay, your followers very likely won’t see anything you’re doing in the social realm.
Our team suggests posting strong calls to action with effective supporting element with a link back to your website. Facebook is great at assisting in converting customers, but the real importance is when they land on your website. This is where they learn about and invent in your company.
Categories: Marketing, Social Media, Web Blog
Friday, September 19, 2014Happy Homecoming Day to the Pierre Governors! We had a great time at the parade! A special thank you to DESIGNWORKS, FASTSIGNS, The Soccer Athlete and Mavericks Recreation Equipment Rentals for helping us put everything together! Hop on over to their pages and help support our local businesses!
Categories: Web Blog
Thursday, September 18, 2014
Are you making the best first impression possible? The look and feel of your logo makes a larger impact on consumers than you may think.
Your logo is a visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners' crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike's swoosh-that become linked to a company's brand.
Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for may be a better choice. Even a type treatment of your company's name may be too generic, customers should be able to tell what you do just by looking at your logo.
Check out the full article at entrepeneur.com or better still, Ask Us How!
Categories: Brand Identity, Marketing, Web Blog