Increase Website Conversions
Tuesday, October 21, 2014 Besides all of the search benefits, as well as making users happy, responsive design has the ability to increase those coveted conversion rates from all of the mobile users in the world. Why? Well, if a website is not working on mobile or tablet device, users will obviously be unable to convert. And how many people are doing online shopping from a mobile device? There has been research that found 69% of tablet users shopped on their device within the last 30 days.
So, when a user has to do more work than needed to complete a conversion, do you think that they will still convert? It's less likely they will convert. However, there's a little more to it than that. For example, since a responsive website design can adjust to any screen, developers have control on how all of those conversion elements will display on mobile and tablet.
With a responsive design you can segment users by mobile and gain a better picture of how those users are interacting on your site. When you do this, you can discover what sales tactics and marketing strategies are effective, as well as, those that are not. When you have this information, you can increase conversion rates.
We're guessing that you're involved with inbound marketing. In fact, if you have not implemented some sort of social media strategy in your marketing campaign, you're missing out on a lot of leads. But, social media has also now gone mobile, which you may have noticed. How important is mobile for social media users? According to a study from ComScore, 55% of social media consumption happens on a mobile device.
This is a really vital stat because what's the point of sharing content on social media if it's not compatible with mobile devices? Again, if a website isn't functioning on a mobile device, users get frustrated and leave. High bounce rates = low conversion rates. For more information contact us!
Information from Huffington Post Business
Categories: Marketing, Responsive, Social Media