New Look and Website for Anderson Dental
Wednesday, July 8, 2015
Anderson Dental approached Factor 360 looking to update their existing website to a responsive design. They were aware of some inconsistencies in their marketing and branding efforts and were very eager and open to change. After some research, we devised a plan of action.
Step One involved refining their brand identity. Anderson Dental's existing branding lacked consistency, with a different logo and colors used in various marketing materials and signage, and no clear definition of the experience they wanted to provide for patients. The branding process lead to a modern, clean, distinctive logo with crisp lines that make it easy to reproduce for print, web, and promotional materials. The new color palette represents a relaxing, hygienic atmosphere with sedation and family dentistry in mind.
Step Two involved taking their new brand identity and building a new website using a fluid, responsive design. This means the layout will adapt for mobile devices and tablets. Emphasis was placed on providing an introduction to the clinic and staff members in order to reduce the fear that impending dental procedures often produce. Keeping this in mind, detailed before and after images and information is also provided to show the amazing transformations Anderson Dental can provide for patients, often with the aid of sedation to greatly reduce anxiety.
PierreDentists.com (Anderson Dental)
Step Three is currently under way, which consists of producing professional videos of staff, patient testimonials and a walk-through of the clinic. Check Anderson Dental's Website or Facebook account for more updates!
Each step in our collaboration with Anderson Dental allowed them to build a solid foundation for their business practices, which will last for years to come. Check out this quick run-through of the benefits of effective branding.
Contact us today to boost your presence and launch your business to the next level!
Categories: Brand Identity, Marketing, Responsive, Web Blog, Web Design, Web Development