Category: Brand Identity
Tuesday, November 11, 2014
With the busy summer fishing season coming to an end, Dakota Walleye Guide Service decided it would be a great time to refresh their online presence. Factor 360 was happy to assist.
First on the list was branding. The team at Factor 360 proposed that “Dakota Walleye – Karl Palmer Guide Service” was a little long, so it was shortened to Dakota Walleye Guide Service. The logo was reworked to a simple, clean design, easy to reproduce for print and promotional pieces, with a serif font and a distinctive walleye outline, favored by Karl.
The website design followed suit, combining Karl’s hidden talent for photography with a fresh, outdoor, tourism-based feel. Factor 360 creates all their new websites using a fluid, responsive design, meaning the layout of dakotawalleye.com will adapt for mobile devices and tablets.
The team at Factor 360 took the existing content and ideas created by Karl Palmer and stepped things up a notch to create a more streamlined and consistent content strategy. Thanks to another of Karl’s hidden talents: writing, all the content took was a little tweaking to make it really stand out.
Contact us today to boost your presence and launch your business to the next level!
Categories: Brand Identity, Responsive, Web Blog, Web Design, Web DevelopmentWednesday, November 5, 2014
The team at Factor 360 recently had the pleasure to work with OaheTV on launching a fresh new website with an updated brand identity designed by DesignWorks.
We completed several different steps while collaborating with the client and the software they use to show our community the latest local events. It is now fully responsive and has a modern yet classic feel that is simple to navigate.
The steps to create this website included:
- Research
- Design
- Coding
- Content Management
- Search Engine Optimization
We encourage you to explore this website on all devices to understand the improved responsive technology at www.oahetv.com
Categories: Brand Identity, Responsive, SEO/SEM, Web Design, Web DevelopmentMonday, October 27, 2014
At Factor 360, we are passionate about creating content that increases brand awareness of our clients, builds brand loyalty and adds value to consumers. It is the foundation of marketing strategies in our office. We carefully examine what each of our client’s long-term goals consist of. This information leads to a website or brand identity your target market will be more likely to consistently engage with.
Advertising is changing and online (inbound) marketing is where it’s at. Social media marketing, blogs and SEO/ SEM play an important role in boosting your company to the next. Learn more here and give us a call if you would like to “Claim Your Place in the Online Space”.
Categories: Brand Identity, Marketing, SEO/SEM, Social MediaThursday, September 18, 2014
Are you making the best first impression possible? The look and feel of your logo makes a larger impact on consumers than you may think.
Your logo is a visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners' crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike's swoosh-that become linked to a company's brand.
Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for may be a better choice. Even a type treatment of your company's name may be too generic, customers should be able to tell what you do just by looking at your logo.
Check out the full article at entrepeneur.com or better still, Ask Us How!
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