Category: Marketing
Monday, December 15, 2014
It has been proven that people give to charities at the end of the year. For individuals, the end of the year is often a time to make up for not giving during the rest of the year, or it can be a time to spend the remainder of your charitable giving budget before the start of the new year.
Categories: Email Marketing, Marketing, Public RelationsTuesday, December 2, 2014
Are you a local retail shop frustrated with customers that are continuing to overlook your company during the holiday season? This problem has turned into a green-eating machine for many of our clients over the years. We also know that for most mom&pop shops the increase in shopping this season is crucial to keep you in business. We are passionate in believing there is no reason you shouldn't be able to compete.
So, where is everyone shopping this year? Fact is that mobile devices will play a major role in consumer purchases; 27% of purchases from mobile devices and 48% from tablets during the days between Thanksgiving and Christmas -- says a mobile study by Criteo.
Okay, we have a solution with creating responsive website that will be optimized on any type of device. Check. Next, a shopping cart system that you can load your pictures and pricing that is user-friendly. Check. You want more? Okay, how about we include an email newsletter that you can send to your customers with the latest items and sales. Yes. Done. Social Media Strategy? Yup, easy-peasy! Google Adwords... your are lucky you asked... we are an ad agency with trained staff that are your Jack and Jane's of All Trades.
Guessing you are thinking... "Wow, that sounds fancy. Bet I can't afford that!" Guess again. We are a local shopping here to help you Claim Your Place, Boost Your Presence and Launch Your Company to the Next Level without breaking your pocket book. Contact Us Today!
Categories: eCommerce, Email Marketing, Responsive, Social MediaTuesday, November 25, 2014
The staff at Factor 360 would like to wish you all a wonderful Thanksgiving Weekend! We will be closed to spend time giving thanks with our families.
As you are making your gift lists for friends and family, consider purchasing gifts locally from small businesses, don't be distracted by big box retailers who have spent so much competing for your attention. Here's why. Take the state of our economy into consideration, buying local could be the best decision you could make. For example, according to the Andersonville Study of Retail Economics, local business generates 70 percent more local economic activity per square foot than big box retail.
Our environment also benefits from your decision to shop from local businesses. According to the Environmental Protection Agency (EPA), industrial pollution is responsible for almost 50 percent of the pollution present in the United States. Shopping locally helps cut down on processing, packaging and transportation waste, leading to less pollution. Overall, buying local is a chance to support the growing Maker Movement, meet talented artisans and small business owners who take great pride in their work, experience handmade, one-of-a-kind and meaningful gifts and support your community. Consider this, and the stats in this infographic, when deciding where to make your purchases this year.
Are you a local company looking to increase your marketing this season? Contact Us!
Categories: eCommerce, Email Marketing, Marketing, Public Relations, Social MediaMonday, October 27, 2014
At Factor 360, we are passionate about creating content that increases brand awareness of our clients, builds brand loyalty and adds value to consumers. It is the foundation of marketing strategies in our office. We carefully examine what each of our client’s long-term goals consist of. This information leads to a website or brand identity your target market will be more likely to consistently engage with.
Advertising is changing and online (inbound) marketing is where it’s at. Social media marketing, blogs and SEO/ SEM play an important role in boosting your company to the next. Learn more here and give us a call if you would like to “Claim Your Place in the Online Space”.
Categories: Brand Identity, Marketing, SEO/SEM, Social MediaTuesday, October 21, 2014
Besides all of the search benefits, as well as making users happy, responsive design has the ability to increase those coveted conversion rates from all of the mobile users in the world. Why? Well, if a website is not working on mobile or tablet device, users will obviously be unable to convert. And how many people are doing online shopping from a mobile device? There has been research that found 69% of tablet users shopped on their device within the last 30 days.
So, when a user has to do more work than needed to complete a conversion, do you think that they will still convert? It's less likely they will convert. However, there's a little more to it than that. For example, since a responsive website design can adjust to any screen, developers have control on how all of those conversion elements will display on mobile and tablet.
With a responsive design you can segment users by mobile and gain a better picture of how those users are interacting on your site. When you do this, you can discover what sales tactics and marketing strategies are effective, as well as, those that are not. When you have this information, you can increase conversion rates.
We're guessing that you're involved with inbound marketing. In fact, if you have not implemented some sort of social media strategy in your marketing campaign, you're missing out on a lot of leads. But, social media has also now gone mobile, which you may have noticed. How important is mobile for social media users? According to a study from ComScore, 55% of social media consumption happens on a mobile device.
This is a really vital stat because what's the point of sharing content on social media if it's not compatible with mobile devices? Again, if a website isn't functioning on a mobile device, users get frustrated and leave. High bounce rates = low conversion rates. For more information contact us!
Information from Huffington Post Business
Categories: Marketing, Responsive, Social MediaTuesday, September 23, 2014
Years ago companies like yours and ours joined social media sites to increase brand awareness and it was well received by target audiences. This is changing and these sites are making it more difficult for you to reach your customers. Paid placement is now the best way to boost your presence, although the pricing is reasonable; how, when, and what you post is more critical than ever.
As we move from earned media into paid media, marketers are spending more time – and money – investing in paid or sponsored placements to engage hard-to-reach business consumers. Changes to the Facebook algorithm in late 2013 have already produced a 44 percent decline in non-sponsored brand content in users’ newsfeeds. LinkedIn, Twitter, and even Pinterest now offer sponsored content placements and ads that promise specific reach. The days of free reach are over. If you don’t pay, your followers very likely won’t see anything you’re doing in the social realm.
Our team suggests posting strong calls to action with effective supporting element with a link back to your website. Facebook is great at assisting in converting customers, but the real importance is when they land on your website. This is where they learn about and invent in your company.
Categories: Marketing, Social Media, Web BlogThursday, September 18, 2014
Are you making the best first impression possible? The look and feel of your logo makes a larger impact on consumers than you may think.
Your logo is a visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners' crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike's swoosh-that become linked to a company's brand.
Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for may be a better choice. Even a type treatment of your company's name may be too generic, customers should be able to tell what you do just by looking at your logo.
Check out the full article at entrepeneur.com or better still, Ask Us How!
Categories: Brand Identity, Marketing, Web Blog< Previous Page